Amplify omni-channel marketing campaigns at the final point of decision – the shelf-edge, across a nationwide retailer media network. Overlay marketing content onto price-integrated media, driving engagement, brand equity, and sales with measurable results.
ENGAGEMENT
WHERE IT MATTERS MOST.
shelfAdz® media that drives conversion
Connect top of funnel marketing messages to the shelf-edge, driving engagement where it matters most – at the final point of decision.
Brand Equity shelfAdz®
Bring omni-channel national marketing messages to the shelf-edge.
- Stand out on shelf, engaging shoppers at the point of decision
- Clearly communicate brand equity claims and benefits
- Customize item-specific messaging, integrated with store level pricing
New Item shelfAdz®
Amplify awareness of new items at the shelf-edge to accelerate sales.
- Drive trial of new products during critical initial performance period
- Item specific call-out to highlight product branding and key attributes
- Align with retailer-specific launch plans and cut-in timing
Digital Offer shelfAdz®
Extend visibility of digital offers at shelf to drive redemption.
- Gain a higher return on your digital spend by driving awareness of offers to in-store shoppers
- Integrate national or retailer-specific offers at the store and item level
- Display dynamic net-down price to alert shoppers of full value
Promotional shelfAdz®
Simplify complex offers to drive shopper clarity and engagement.
- Create awareness at the shelf-edge of instant savings, next shopping order and other promotional offers
- Highlight eligible cross-promotional items with UPC-level messaging
- Tie messaging across products for scale or category theme events
Adult Beverage shelfAdz®
Educate shoppers and differentiate products at shelf to drive trial.
- Promote educational content at shelf such as ratings, pairing suggestions, tasting notes, and more
- Target campaigns to individual stores where your products are carried
- Customized to item level, integrated with price messaging