… all she needs to look for is this.

Retail merchandising, Retail marketing, Shelf edge merchandising, Shelf edge marketing, Shelf strip, Shelf edge, healthyAisles is based on FDA guidelines

healthyAisles® is based on FDA guidelines.

. . . so you’ll be confident you’re using the most widely recognized and trusted fact-based dietary standards in the U.S. today.

  • Effective – delivering accurate information in an easy-to-understand, eye-catching format.
  • Easy to administer – our technology merges your planogram and pricing data with nutrition and lifestyle attributes, producing a program tailored to your store. Choose full customization or our proprietary system, adapted just for you.
  • Cost-effective – our automated process means powerful messages, minimal effort or expense, supporting national brands, private label, and fresh foods.
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Call out nutrients in fresh food too!

Our popular healthyAisles® program also includes fresh food perimeter items like meats, seafood, produce, and bakery goods.

Custom tags help shoppers spot nutritional information at a glance so buying decisions are quicker, basket sizes are bigger . . . and your customers are happier.

Retail merchandising Retail marketing Shelf edge merchandising Shelf edge marketing Shelf strip Shelf edge

Integrate with ISMAds® and snapTalker® for the biggest marketing punch and the most flexibility

Combine ISMAds® with healthyAisles® and tie that important nutrition information to your marketing and promotional message at the shelf. Combine them both with snapTalker® and keep every offer up to date without additional label changes.

healthyAisles: FDA fact-based nutritional advice delivered precisely where shoppers need it.

The healthyAisles program is a national strategic partner with the United States Department of Agriculture’s (USDA) MyPlate. MyPlate, which is based on the USDA and Health and Human Services Dietary Guidelines for Americans, is part of an initiative to help Americans make healthy food choices. MyPlate encourages better food choices by encouraging Americans to watch their portion sizes, make half their plate fruits and vegetables, and eat half of their grains as whole grains. For more information on MyPlate, visit ChooseMyPlate.gov.

Retail merchandising Retail marketing Shelf edge merchandising Shelf edge marketing Shelf strip Shelf edge

But while all this flux may seem daunting to retailers, this is exactly the sort of challenge that Vestcom technology handles best.

Our robust database and data integration expertise enables us to evaluate virtually any item in your store – even fresh foods –and prioritize attributes according to your standards, or develop customized attributes and systems exclusively for you.

Better still, we constantly update our parameters to align with FDA, USDA and other leading health organizations, so your program automatically adapts to rule changes with no effort or worry on your part.

To top it all off, we’ll integrate nutrition and lifestyle attributes with your planogram and pricing data, so you can bring invaluable information to the shelf edge quickly, efficiently and accurately.

Vestcom’s Intelligent Shelf Edge technology and healthyAisles®:
healthier choices for your shoppers and a healthier bottom line for you.

Retail merchandising Retail marketing Shelf edge merchandising Shelf edge marketing Shelf strip Shelf edge

What retailers told us: Nutrition information at the shelf edge helps shoppers and boosts sales – but just when we get a program in place, the rules change!

What Vestcom did: We created healthyAisles®, the nutrition attribute program based on FDA and USDA guidelines to help shoppers make the right decision at the shelf.

Keeping up with the endless evolution in nutrition rules, regulations and new products can be an overwhelming aspect of running an in-store nutrition information program. Recipes and product formulations change. FDA and USDA regulations change. With every new scientific study, shoppers’ interests change.

But while all this flux may seem daunting to retailers, this is exactly the sort of challenge that Vestcom technology handles best.

Our robust database and data integration expertise enables us to evaluate virtually any item in your store – even fresh foods –and prioritize attributes according to your standards, or develop customized attributes and systems exclusively for you.

Better still, we constantly update our parameters to align with FDA, USDA and other leading health organizations, so your program automatically adapts to rule changes with no effort or worry on your part.

To top it all off, we’ll integrate nutrition and lifestyle attributes with your planogram and pricing data, so you can bring invaluable information to the shelf edge quickly, efficiently and accurately.

Vestcom’s Intelligent Shelf Edge technology and healthyAisles®:
healthier choices for your shoppers and a healthier bottom line for you.