You get that kind of sales lift and more with ISMAds®
Dramatically increase sales
Independent 3rd party match panel tests from Kantar Retail show ISMAds® lift sales an average of 32% – and as much as 61%.
We work with Retailers, CPGs, and Wine, Beer & Spirits companies. Your ad, your campaign, your circular, your promotion – all are connected to increase your sales with maximum impact at the shelf edge.
Make your advertising initiatives pay off at the shelf edge
ISMAds deliver effective ways to:
- Amplify brand messaging
- Support circular advertising
- Highlight cross-merchandising
- Add nutrition attributes
- Introduce new items
- Increase center store sales
- Spotlight private label campaigns
- Cause-related campaigns
Connect your ads to the shelf edge with ISMAds and watch sales soar.
Integrated Shelf-Edge Marketing Ads – ISMAds – are unique because the brand or promotional message is actually part of the retail price label. ISMAds create a powerful message that’s always placed in its proper position on the shelf. Compliance is virtually guaranteed.
ISMAds: Drive shopper awareness, drive higher sales, extend your advertising to the shelf.
Any successful shelf edge campaign starts as integrated data – from promotion details and product specifics to graphics and multiple flight dates – a challenge too demanding for other suppliers.
That’s where Vestcom’s proprietary Intelligent Shelf Edge Technology comes in.
We use our technical expertise to transform any multi-layered data stream – combining pricing, product location, branding, imagery, integrated cross-sell promotions, expiration dates and more – into effective, affordable shelf edge promotions that are easy for you to install and manage.