Gain insight from exclusive research on shopper perceptions and reactions to a more digitized store environment including ESLs and digital screens.
A Connected In-Store Experience
Execute a holistic in-store strategy that brings the best of digital and physical worlds together.
storeLink™ by Vestcom
Integrated in-store execution, from one centralized platform.
Seamlessly deliver the optimal mix of digital and print media across your stores to enhance the shopper experience, drive labor efficiency and maximize ROI.
- Update electronic shelf labels in real-time
- Schedule and stream dynamic digital display content
- Outsource printed tags and signage, or manage and customize for in-store print
- Select preferred digital hardware vendors based on hardware agnostic compatibility
Hybrid Complexity, Simplified
The storeLink™ platform offers a one-stop solution for retailers to seamlessly integrate new digital vehicles, while continuing to use print mediums where it makes sense, delivering a cohesive shopper experience.
Streamlined Data
Deliver item-specific content in any format, ensuring accuracy and consistency based on one source of truth.
Agile Execution
End-point agnostic solution allows flexibility to adapt your in-store strategy as technology evolves.
Single Platform
Easy-to-use web and mobile interface enables centralized management of print and digital execution.
Electronic Shelf Label (ESL) Deployment
Seamlessly execute a hybrid shelf-edge strategy combining print and digital mediums to optimize shopper engagement, labor efficiency and ROI.
- Centralized management and reporting through Vestcom’s storeLink™ platform simplifies execution
- Unified pricing and promo data based on a single source of truth ensures consistency across all endpoints
- Hardware-agnostic compatibility gives you choice and flexibility in ESL vendor
flexStackz™
Selectively deliver expanded brand and promotional messaging in print form to complement ESLs.
- Under-shelf mounted tag integrates seamlessly with ESL, extending limited media real estate
- Utilizes same proprietary speedBoard® delivery and walk sequence as stackz®
- Engage shoppers with expanded promotions, product info, and brand content to drive sales and unlock CPG monetization
In-Store Digital Media
Deliver dynamic, engaging video content throughout the store with strategically placed digital screens that capture attention and drive action.
From aisle to endcap to entry placements, screens offer tailored messaging at key decision points
Hardware-agnostic compatibility gives you choice and flexibility in screen type and vendor
Centralized management through Vestcom’s storeLink™ platform simplifies holistic in-store media execution across digital and print
In-Aisle Screens
Deliver targeted content at the shelf with smaller format in-aisle screens designed for maximum decision-point impact.
- Compact screen sits just below the item to deliver hyper-relevant messaging at the moment of decision
- Highlight brand stories, promotions, or educational content without disrupting shelf flow
- Motion-activated and securely mounted for energy efficiency and durability in high-traffic aisles
Endcap Screens
Turn the endcap into a dynamic engagement point with digital media that inspires.
- Combines product placement with mid-size video displays to drive attention and action
- Ideal for spotlighting brands, seasonal themes, or cross-category solutions
- Engage shoppers with rich, dynamic content that educates and elevates the experience
Welcome Screens
Create a powerful first impression with digital screens that greet and guide shoppers upon entry.
- Capture attention immediately with high-visibility at primary traffic point
- Create a positive experience right at entry, reinforcing the store’s brand identity
- Enhance shopper engagement, delivering relevant store, brand, or promotional information
