shelfAdz™ Captures Seasonal Demand: Snacks & Apps Category
Discover how aligning in-store media with key seasonal periods engages high-intent shoppers and maximizes media efficiencies
How shelfAdz™ In-Store Media Converts Seasonal Intent into Measurable Sales Impact
From holiday gatherings to major game days, the Snacks & Apps category experiences massive velocity growth. As category shopping trips increase 16% during the November – February period, consumers scan the aisles looking for hosting solutions, meaning their final brand choices are often decided right at the shelf edge.
By integrating price and promotional messaging directly onto the price tag, shelfAdz™ guides the shopper mission at this critical point of decision.
Ensuring your media is live during these peak snacking seasons optimizes spend and maximizes efficiency by capturing active demand and influencing three critical shopper behaviors:
- Incremental Purchases: Attracting shoppers who wouldn’t have otherwise bought into the category.
- Brand Switching: Securing market share at the exact moment of decision.
- Basket Expansion: Driving larger transaction sizes from consumers looking for hosting solutions.
Category Results
Increase in Sales Lift
5.8%
Average iROAS
$3.00
Source: Kroger Collaborative Cloud P11- P1 2024 vs Rest of 2024 Year
Notes: Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.
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