Backed By Shopper Research - Effective In-Store Messaging Guide

Effective In-Store Messaging: A Best Practices Guide

Vestcom’s evidence-based guide shows what to say, where to say it, and how to make it work, grounded in real campaigns and fresh shopper research.

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A woman gazes thoughtfully at a cart overflowing with groceries in a bright, bustling store.

Articles & Insights

How CPG Marketers are Converting Shoppers into Buyers at the Shelf-Edge

October 21, 2021

Press Releases

Retail Store Teams are More Essential Than Ever to Shopper Loyalty

August 25, 2021

A woman in an apron holds a tablet, looking engaged in a grocery store.

Articles & Insights

Why Store Teams are More Essential Than Ever to Shopper Loyalty

August 24, 2021

Press Releases

Vestcom Enters into Agreement to be Acquired by Avery Dennison

July 28, 2021

Press Releases

Ned Peverley Joins Vestcom as Senior Vice President Strategy, Innovation and Marketing

August 10, 2020

Press Releases

Vestcom Insights: Meeting Grocery Shoppers’ Needs based on the Lasting Impacts of COVID-19

July 9, 2020

Press Releases

Vestcom Announces New Appointments within Commercial Leadership Team

July 7, 2020

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Vestcom is a fully owned subsidiary of Avery Dennison.

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

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