EXPERTISE
THAT DELIVERS.

Operating at the leading edge of retail, Vestcom continues to reinvent what's possible at the point of decision.

Triangle info

TRANSFORM THE SHELF-EDGE.

Our data-integrated media solutions optimize the shelf-edge to drive profitable growth and outsized ROI for Retailers and CPGs.

  • 70+
    RETAILERS
  • National coverage for
    60,000+
    RETAIL STORES
  • Partnerships average
    20+
    YEARS
  • 400+
    CPG COMPANIES

YOUR COMPLEXITY MADE SIMPLE.

With unmatched capabilities in synthesizing store-level data, we deliver complex, item-specific and price-integrated messaging to the shelf-edge with ease. Coupled with best-in-class operational excellence, we meet the speed, scale and precision your business demands.

LEADING THE WAY.

At the forefront of shelf-edge innovation for more than 30 years, our legacy of first-to-market revolutionary solutions continue to set the pace for the industry.

LEADERSHIP

Meet the expert team of leaders behind the name.

EXECUTIVE TEAM

John Lawlor

Chairman & Chief Executive Officer

John Lawlor Chairman & Chief Executive Officer

John Lawlor joined Vestcom in December 2008 as Chief Commercial Officer, and was appointed Chairman and Chief Executive Officer in November 2009. Prior to joining Vestcom, John spent 14 years leading organizations, including: Spectra Marketing, IPSOS-ASI, and IRI. He holds B.S. degrees in Economics and Biology from John Carroll University, and completed the Executive Development Program at the Wharton School, University of Pennsylvania.

John also serves on the Board of the Easter Seals of Arkansas and the Miracle League of Arkansas. He is happily married with three children and is a competitive road cyclist.

Shannon Palmer

Executive Vice President, Chief Financial Officer & Chief Operating Officer

Shannon Palmer Executive Vice President, Chief Financial Officer & Chief Operating Officer

Shannon Palmer joined Vestcom in August 2011 as Executive Vice President and Chief Financial Officer, and later added the title of Chief Operating Officer.

Shannon brings 24 years of experience at private equity-backed manufacturing and distribution companies, including vice president and CFO of Lincoln Holdings Enterprises, and portfolio companies of Harbour Group, Windjammer Capital and Gridiron Capital. He holds a bachelor of science degree from Truman State University in accounting.

COMMERCIAL TEAM

Clifton Cook

Senior Vice President, Innovation

Clifton Cook Senior Vice President, Innovation

Clifton Cook is the driving force responsible for Vestcom’s breakout retail innovation efforts. After joining Vestcom in July, 1995 as Manager of Information Systems, his leadership skills and thorough understanding of the retail industry propelled him to the role of Senior Vice President, Chief Information Officer. Now, as Senior Vice President, Innovation, he guides all Vestcom’s retail innovation efforts.

Prior to joining Vestcom, Mr. Cook worked for Frank Fletcher Co’s Ltd as IT Director.

Mr. Cook holds a B.S. in Data Processing and Quantitative Analysis from the University of Arkansas.

Michael Paley

Senior Vice President & General Manager, Shopper Marketing Solutions

Michael Paley Senior Vice President & General Manager, Shopper Marketing Solutions

Mike Paley joined Vestcom in 2016. Mike has extensive experience in Shopper Marketing, Digital and Experiential working on leading brands and for retailers. Mr. Paley is responsible for the exponential growth of our ISMads® solution and expansion of our retail and CPG network.

Previously he served as Executive Vice President at the Marketing Arm, part of Omnicom, where he was responsible for defining and creating shopper infrastructure and strategies across the company’s client base. Prior to that Mr. Paley was Chief Marketing Officer for Square One Advertising, a Dallas-based advertising agency, where he focused on shopper marketing, strategy and brand planning, and consumer and customer insights for brands.

Mr. Paley is a Charter Member of the Google Shopper Marketing Agency Council and a judge for the Shopper Marketing Effies. Under his lead, TMA was named in HUB Top 20 and designated “Who’s Who in Shopper Marketing” by Shopper Marketing Magazine.

Mr. Paley graduated from Indiana University with a Bachelor of Science degree, majoring in Sports Marketing and Event Management.

Mark Sciortino

Senior Vice President, Strategy & Corporate Development

Mark Sciortino Senior Vice President, Strategy & Corporate Development

Mark Sciortino joined Vestcom in May of 2018 as Senior Vice President Strategy and Corporate Development.  His responsibilities include developing and delivering Vestcom’s client, product, and communications strategies.  In addition, Mark leads Vestcom’s Marketing and Product Management Organization.

Prior to joining Vestcom, Mark led Brand Strategy and Planning for Walgreens Co where he stewarded investment across broadcast and digital marketing mediums to engage customers, build brand equity, and maximize return on investment.  Mark also worked as a Principal strategy consultant at the Boston Consulting Group, in brand marketing at Kraft Foods, and software development at Cintas Corporation.

Mark earned his MBA at the University of Chicago Booth School where he was named a Siebel Scholar. He earned a BS in Business from Miami University with cum laude honors.

Shock Torem

Senior Vice President, Revenue Growth & Client Engagement

Shock Torem Senior Vice President, Revenue Growth & Client Engagement

As SVP of Revenue Growth and Client Engagement for Vestcom, Shock leads the go to market strategy and execution for Vestcom’s Core Solutions team. As a 25-year industry veteran, Shock brings a deep understanding of the challenging and complex dynamics of Retail and CPG to lead our clients in transforming their shelf-edge.

Before Vestcom, Shock served as VP of U.S. Sales for Linqia, a leading social influencer marketing platform. Prior to that, he was SVP of Sales at Quotient Technology, leading its national sales team and pioneering the transition of the multi-billion dollar couponing industry from offline to on-line. Previously, Shock served as the Executive Director of Business Development for Catalina Marketing where he managed the Procter & Gamble business. Shock began his career as a CPG brand marketer and worked for over a decade in various capacities ranging from Field Sales to Shopper Marketing to Trade Marketing at industry leaders such as General Mills and Coca-Cola.

Shock has a Bachelor of Science in Marketing from Miami University, and an MBA from Western Michigan University. He currently lives in Cincinnati, OH.

OPERATIONS/IT TEAM

Himani Ashleman

Senior Vice President, Human Resources

Himani Ashleman Senior Vice President, Human Resources

Himani Ashleman joined Vestcom in January 2020 as Senior Vice President, Human Resources.  She oversees human resources strategy, talent and performance management, organizational change efforts, staffing, benefits and compensation.

Mani has over 25 years of experience across a broad range of human resource disciplines, with a particular expertise in talent management.

Prior to Vestcom, she was with Fortune Brands Home & Security where she held a dual role as Vice President, Global Talent Management, Fortune Brands Home and Security and Vice President, Human Resources, Health, Safety and Environment  for ThermaTru, an FBHS subsidiary.  Mani spent time in similar roles at Cooper Tire and Rubber, IDEX Corporation and Allied Signal / Honeywell.  In those roles, she implemented cutting-edge HR practices, and earned a Six Sigma Black Belt, while collaborating with management teams on everything from compensation programs to due diligence and acquisition integrations.

Mani is a graduate of The George Washington University and resides in the greater Chicago area.

Scott Aten

Senior Vice President, Supply Chain & Rotary Operations

Scott Aten Senior Vice President, Supply Chain & Rotary Operations

Scott Aten joined Vestcom in 2011, bringing a wealth of experience in Logistics, Supply Chain, and Lean/Best Practices. Since that time, Mr. Aten has greatly enhanced Vestcom’s operational performance by reducing costs and improving the quality and performance of Vestcom’s suppliers.

Previously holding a leadership operations position with Brown Printing Company, Mr. Aten has brought his expertise to Vestcom to help streamline the output of all facilities and ensure equipment continues to run at optimal capacity.

Mr. Aten earned his MBA from the University of West Florida and his Bachelor of Science degree (Mechanical Engineering) from the U.S. Coast Guard Academy.

David Lewis

Senior Vice President, Service Bureau Operations

David Lewis Senior Vice President, Service Bureau Operations

David Lewis joined Vestcom in 2011 as an Operations leader with more than 20 years experience managing operations for large manufacturing organizations, distribution centers and client service teams.

Mr. Lewis’s leadership has helped Vestcom grow by helping to expand our distributive print model across the US. Mr. Lewis has been instrumental in building Vestcom’s high-performance site-level teams and as Senior Vice President of Service Bureau Operations, he is responsible for the delivery of finished product solutions and consistent superior results for our Clients.

Mr. Lewis holds a Bachelors of Arts in Organizational Management from Bethel University.

Robert Wallis

Senior Vice President, Chief Information Officer

Robert Wallis Senior Vice President, Chief Information Officer

Bob Wallis joined Vestcom in 2009 as a seasoned technology leader with more than 29 years of IT experience. During his lengthy professional career, Mr. Wallis has led solution innovation teams as well as product development and delivery teams. His experience spans multiple industries, including petroleum exploration, cartography, satellite communications, defense systems, and consumer marketing, with significant concentration on the information products business.

Mr. Wallis’s leadership has helped Vestcom spearhead highly strategic sales and product innovations. Through his unique insights into content and data marketing, as well as his instrumental leadership in the highly successful launch of healthyAisles® Mr. Wallis has contributed significantly to Vestcom’s success and growth.

As Vestcom’s Senior Vice President, Chief Information Officer, Mr. Wallis is responsible for development and delivery of all Vestcom solutions. His teams design and implement platforms that meet ever-changing retail marketing challenges while delivering the high quality services our clients expect.

Mr. Wallis holds a Master of Science in Mathematics from the University of Arkansas.

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