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Category: Articles & Insights

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Articles & Insights

Effective In-Store Messaging Guide

November 9, 2025
Articles & Insights

shelfAdz™ Blades at Walgreens

September 2, 2025
Close up of shelf-edge showing Vestcom shelfAdz for back-to-school offers
Articles & Insights

5 Ways Shelf-Edge Media Can Activate Key Consumer Trends 

July 9, 2025
Articles & Insights

AdWeek: Engage Consumers From Click to Brick

November 7, 2024
M&M's ice cream cookie sandwiches on a store shelf with a shelfAdz tag
Articles & Insights

AdAge: How Brands Can Leverage the Massive In-Store Retail Media Opportunity

September 14, 2024
Shopper browsing packaged vegetables at a grocery store shelf, illustrating shelf-edge marketing and in-store consumer behavior.
Articles & Insights

Digitizing the Store with the Consumer in Mind

September 6, 2024
A woman examines a food item while shopping in a grocery store aisle.
Articles & Insights

Engaging Consumers from Click to Brick

August 18, 2022
A woman gazes thoughtfully at a cart overflowing with groceries in a bright, bustling store.
Articles & Insights

How CPG Marketers are Converting Shoppers into Buyers at the Shelf-Edge

October 21, 2021
A woman in an apron holds a tablet, looking engaged in a grocery store.
Articles & Insights

Why Store Teams are More Essential Than Ever to Shopper Loyalty

August 24, 2021