Amy’s Kitchen shelfAdz™
In-Store Media Campaign
shelfAdz Tag Media Delivers 8% Incremental Sales Lift for Amy’s Kitchen Frozen Entree Line
Amy’s aimed to build awareness and drive trial for the launch of a new frozen entrée line during a retailer reset. To achieve this, they leveraged shelfAdz in-store media to communicate key product attributes and encourage product trial.
- Featured hero product shot alongside health attributes to clearly highlight benefits for shoppers
- Promoted seven new SKUs in a cohesive brand block to create a strong brand connection at the shelf
- Maximized new item visibility during the launch period
Campaign Snapshot
Retail Activation: 16-Week Campaign
Timing: August – November 2024
Retailers: National footprint across major grocer
UPCs Featured: (7)
Results
Incremental Sales Lift
8.7%
Projected iROAS
$3.60+
Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales based on T (stores with shoppers exposed to media) vs C (unexposed) for tagged items.
Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.
