Hidden Valley® Ranch shelfAdz™ In-Store Media Campaign
shelfAdz Tag Media Delivers 4%+ Incremental Sales Lift for Hidden Valley Ranch dressing
Hidden Valley Ranch aimed to drive awareness and trial of new seasonal Garlic, Pickle, and Buffalo flavors by leveraging the strength of core Original and Buttermilk SKUs. To do this, they used shelfAdz tags placed in traditional planogram positions to capture existing shopper traffic and redirect attention to the new flavors. A dedicated display for the seasonal line created additional points of discovery in-store.
- Product shots were paired with vibrant lifestyle imagery to inspire shoppers about flavor pairings and reinforce omnichannel message
- Utilized New item burst to drive awareness, further connecting innovation to the core product
Campaign Snapshot
Retail Activation: 3-Week Campaign
Timing: June 2024
Retailers: Chainwide in the value channel
UPCs Featured: Hidden Valley Ranch Buttermilk and Original
Results
Incremental Sales Lift
4-6%
Projected iROAS
$3-3.50+
Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales and Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.
