shelfAdz Tag Media Delivers 9.1%+ Incremental Sales Lift for J.Lohr Wines

J.Lohr aimed to drive awareness and visibility for their core wine varietals in store. To achieve this, they leveraged shelfAdz in-store media to deliver sustained shelf-edge presence that stood out in the crowded wine aisle across retailers nationwide.

• Tagged multiple SKUs to create a bold, billboard-style effect to capture attention
• Featured recognizable accolades, award scores, and industry icons to reinforce quality and build credibility
• Paired bold, colorful design with value messaging to engage a broad range of shoppers and drive portfolio trial
• Highlighted tasting notes and flavor cues to educate and support pairing decisions at shelf

Campaign Snapshot

Retail Activation: 52-Week Campaign
Timing: April 2024 – April 2025
Retailers: Major retailers nationwide
UPCs Featured: 11

Results

Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales based on T (stores with shoppers exposed to media) vs C (unexposed) for tagged items.
Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.