Just the ticket for customers as Currys rolls out Electronic Shelf Edge Labelling

Currys continues to invest in the roll-out of Electronic Shelf Edge Labels (ESEL) in its stores across the UK and Ireland, in partnership with Solum and Vestcom

MENTOR, Ohio — September 10, 2025 — Currys, the UK & Ireland’s leading omnichannel technology retailer, has made the move to enhance the in-store experience for the almost 70 million¹ visitors who use its stores every year – freeing up colleagues to do what they do best: helping customers enjoy brilliant new technology.

This investment, delivered in partnership with ESEL solution supplier Solum and Vestcom for data-integration and software, is already boosting conversion² and forms part of Currys’ ongoing commitment to support colleagues in their day-to-day roles, while making it easier for its customers to shop.

The new ESELs replace traditional paper price tags with dynamic digital displays, offering customers real-time pricing, clearer product information and easy-to-scan QR codes for more information. This makes it easier for shoppers to compare, choose and buy the right tech.

Behind the scenes, a centralized system ensures pricing accuracy and consistency across all channels. Currently available in over 150 stores, the full rollout is expected by 13th November. This investment was inspired by Elkjop³ in the Nordics, which already uses ESEL technology.

The transformation is also a win for Currys colleagues. Manual paper labelling had become a pain point during busy trading periods. With this investment, store teams can spend more time helping customers choose the technology that works best for them. 

Customer experience is also on the up, with customers telling the retailer that the stores look and feel smarter and more navigable. The digital shelf labels have a 7–12 year battery life, meaning they are operationally long lasting. They also will save millions of pieces of paper every year.

“Rolling out digital ticketing across our stores is more than a tech upgrade, it’s a commitment to our customers and colleagues. By delivering real-time pricing and clearer product information, we’re making shopping for customers simpler and smarter. And by removing the burden of manual labelling across the estate, we’re giving our store teams more time to do what they love: helping customers enjoy amazing technology” says Lindsay Haselhurst, COO, Currys.

Mark Duckworth, country manager UK & Ireland, Solum, adds: “We’re thrilled to partner with Currys, marking a significant step in expanding our presence in the UK’s premium electronics market. At Solum, we believe in creating a sustainable tomorrow by connecting innovation to everyday life, a vision we proudly share with Currys. As a trusted solution provider with a strong track record in demanding markets, we bring advanced, reliable, and scalable Newton ESEL technology backed by responsive customer support. Together with Currys, we look forward to driving digital transformation and enhancing the retail experience across the UK and beyond.”

“We’re pleased to support Currys by enabling a hybrid shelf-edge strategy that best meets the needs of shoppers, colleagues and the business – integrating new technology where it is best served. The engine behind this seamless rollout is our centralized platform which unifies pricing and promotion data across all shelf-edge endpoints, relieving the burden from stores teams to ensure accurate data is consistently displayed at shelf,” comments Ned Peverley, vice president and general manager, Vestcom.

¹ 69 million visitors last year
² In the stores where ESEL is already live, Currys has seen an uptick in conversion rates
³ Leading omnichannel technology retailer in Nordics, which is 100% owned by Currys plc

Media contacts
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com

Currys Press Office
corporatepr@currys.co.uk

About Vestcom
Vestcom, a fully owned subsidiary of Avery Dennison company, is a leading provider of technology-driven shelf-edge media solutions for retailers and CPG (consumer packaged goods) companies. Our data-integrated retail media solutions engage shoppers where it matters most – the point of decision – increasing sales and loyalty. We specialize in delivering item-specific price, promotion, and brand content to the shelf-edge in both print and digital formats. With over 40 years of innovation, Vestcom serves more than 70 retailers across a 60,000+ store network, partnering with more than 800 CPG companies to deliver in-store messaging. Learn more at www.vestcom.com.

About Currys plc
Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 708 stores in 6 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us. In the UK & Ireland we trade as Currys and in the UK we operate our own mobile virtual network, iD Mobile. In the Nordics we trade under the Elkjøp brand. We’re the market leader in all markets, able to serve all households and employing more than 24,000 capable and committed colleagues. We help everyone enjoy amazing technology. We believe in the power of technology to improve lives, helping people stay connected, productive, fit, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology to the full. The Group’s operations include one of Europe’s largest technology repair facilities, a sourcing office in Hong Kong and an extensive distribution network, centred on Newark in the UK and Jönköping in Sweden, enabling fast and efficient delivery to stores and homes. We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we aim to achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.

About Solum
Founded in 2015 as a spin-off from Samsung Electro-Mechanics, Solum is a publicly traded company listed on the KOSPI stock exchange. The company has established itself as a leader in power solutions, display technologies, and electronic shelf labels (ESL), driving innovation across the global retail sector. With a strong commitment to customer-centric innovation and sustainable retail transformation, Solum continues to develop high-quality solutions that empower retailers to operate more efficiently in an increasingly digital world.