Shopper browsing packaged vegetables at a grocery store shelf, illustrating shelf-edge marketing and in-store consumer behavior.

Evolving In-Store Media with the Consumer in Mind

Evolving In-Store Media with the Consumer in Mind

In-store media has taken center stage, with expanded offerings, inclusive of in-store digital surfaces, expected to play a major role in the next chapter of retail media. However, these innovations must enhance, not disrupt, the customer experience. 

Dive into emerging research by Vestcom and The Path to Purchase Institute revealing consumer perceptions of new in-store digital media formats, offering insight on:

  • Consumer reactions to digital screens in-store
  • Where and how they want to be engaged
  • Impact of screens on purchase decisions

Stay ahead of the curve with actionable insights to optimize the use of in-store media in both digital and print formats, executing effective campaigns that drive measurable, incremental results.