A man pushes a cart filled with various food items in a bustling market setting.

In-Store Media that Converts

Leverage the power of the shelf-edge across our national retail network, engaging consumers where it matters most.

Awareness, Intent, Conversion funnel illustration

Amplify omni-channel messaging across a network of 70+ retailers

Connect top of funnel marketing messages to the final point of decision at shelf, overlaying brand messaging onto price-integrated media.

10-20% Average Sales Lift from shelfAdz™
Vestcom Blades icon

New in Walgreens nationwide

Blades for In-Aisle Impact.

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Vestcom brand content shelfAdz

Brand Content shelfAdz™

Bring omni-channel national marketing messages to the shelf-edge.

  • Stand out on shelf, engaging shoppers at the point of decision
  • Clearly communicate brand equity claims and benefits
  • Customize item-specific messaging, integrated with store level pricing
Vestcom new item shelfAdz

New Item shelfAdz™

Amplify awareness of new items at the shelf-edge to accelerate sales.

  • Drive trial of new products during critical initial performance period
  • Item specific call-out to highlight product branding and key attributes
  • Align with retailer-specific launch plans and cut-in timing
Vestcom digital offer shelfAdz

Digital Offer shelfAdz™

Extend visibility of digital offers at shelf, with seamless linkage to drive redemption.

  • Gain a higher return on your digital spend by driving awareness of offers to in-store shoppers
  • Integrate national or retailer-specific offers at the store and item level, highlighting final price
  • Increase redemption with deep-link QR codes leading directly to item-specific offers
Vestcom promotional shelfAdz

Promotional shelfAdz™

Simplify complex offers to drive shopper clarity and engagement.

  • Create awareness at the shelf-edge of instant savings, next shopping order and other promotional offers
  • Highlight eligible cross-promotional items with UPC-level messaging
  • Tie messaging across products for scale or category theme events
Vestcom shelfAdz for Adult Beverages

Adult Beverage shelfAdz™

Educate shoppers and differentiate products at shelf to drive trial.

  • Promote educational content at shelf such as ratings, pairing suggestions, tasting notes, and more
  • Target campaigns to individual stores where your products are carried
  • Customized to item level, integrated with price messaging
Vestcom Blades

Shelf Blades

Drive awareness and conversion with large-format, in-aisle signage that commands attention.

  • Double-sided displays boost visibility from multiple angles to draw shoppers down the aisle
  • Flexible placement supports multiple retail objectives—new items, brand messaging, education, and more
  • Encourages impulse purchases and cross-selling with strategic, eye-level engagement

Learn more about our Blades offering

In-Store Digital Media

Deliver dynamic content throughout the store with strategically placed screens that capture attention and drive action.

  • From aisle to endcap to entry placements, screens engage shoppers at key decision points
  • Engage shoppers at the most contextually relevant touchpoint in their journey within the store
  • Deliver dynamic brand, promotional, or educational content that drives conversion and elevates brand presence

Explore full suite of digital capabilities

Capture the Power of the Shelf-Edge

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